Product Leadership ASSA ABLOY's product offer caters for the total door opening solution and locks and security products stand for high quality. A constant flow of new innovative products to the market is the single most important driver of organic growth. Successful product development is therefore vital for the Group's future. In 2014 sales of products launched in the past three years account for 30 percent. This animated film shows how people typically use ASSA ABLOY's safe, secure and convenient security solutions during the day.